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PLATE XIV Thursday, 7:30. Written in pen.
NOTE 13 · CHAPTER III
The appointment already on the calendar
HABITAT Kitchens, calendars, unfinished plans
At a large company, employees got a mailed reminder about free flu-shot clinics. Some reminders added one line: write down the date and time you plan to go. That group was vaccinated at 37 percent, against 33 percent for the plain reminder. Writing only a date made no reliable difference. The prompt helped most where the clinic ran for just one day.26
ALSO OBSERVED
“Sometime this week” versus “Thursday, 7:30.”
SOURCES 26Milkman et al. 2011 →
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