Looking isn't always seeing

Could changing a motorcycle’s visual signature influence when drivers decide to turn? A nighttime test-track experiment made that decision measurable without asking participants to drive into its path.

Role: Study lead · Experimental design · Test-track execution · Behavioral analysis · Report development

Methods: Controlled test-track experiment · Gap-acceptance testing · Eye tracking · GPS-synchronized behavioral analysis · Statistical analysis

Certain details, timelines, and visuals have been recreated or altered to protect confidential client information. No proprietary client materials are shown.