top of page
Driver behavior · Experimental research
Looking isn't always seeing
Could changing a motorcycle’s visual signature influence when drivers decide to turn? A nighttime test-track experiment made that decision measurable without asking participants to drive into its path.
ROLE
Study lead · Experimental design · Test-track execution · Behavioral analysis · Report development
METHODS
Controlled test-track experiment · Gap-acceptance testing · Eye tracking · GPS-synchronized behavioral analysis · Statistical analysis
Certain details, timelines, and visuals have been altered to protect confidential client information. No proprietary client materials are shown.
Loading case study…
bottom of page