Silicon Forest Toastmasters Landing Page
Problem
This project examined how a volunteer-run Toastmasters club's landing page explains the club and helps visitors find a next step.
Gap
Exploratory member feedback and usability research were needed to see which parts of the page were clear and where content or navigation created friction.
Solution
Member feedback and usability findings informed improvements to the club website. The work focused on making the page easier to understand and use.
Planning
The landing page was evaluated as an introduction to the club. The research focused on the information people need when exploring membership and how easily they can find a next step.
Execution
Exploratory member feedback and usability research were used to examine the page's content and navigation. The work translated observations into priorities for improving the volunteer-run website.
Data
The evaluation centered on qualitative feedback about clarity, information needs, and usability. The project does not claim a measured change in signups or participation.
Outcomes
The findings informed improvements to the club website and a clearer path for people learning about the club.
